--- title: Marketing & Inbound Blog | Best Practices, Strategy, News & Insights description: The Forward Marketer Blog provides marketing and branding best practices, strategy, insights and news from our team of experts. --- [Skip to Content](https://theforwardmarketer.com/blog#body) Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut.  Close [![Forward Marketer Logo](https://theforwardmarketer.com/hs-fs/hubfs/Logo/ForwardMarketer_LogoDesign_V3_Secondary.png?width=350&height=156&name=ForwardMarketer_LogoDesign_V3_Secondary.png "Forward Marketer Logo")](https://theforwardmarketer.com) Toggle Menu - [Home](https://theforwardmarketer.com) - [Solutions and Services](https://theforwardmarketer.com/hubspot-managed-services-marketing-solutions) Toggle children for Solutions and Services - [HubSpot Consulting](https://theforwardmarketer.com/hubspot-certified-consultants) - [AI Solutions](https://theforwardmarketer.com/ai-transformation-enablement) - [Contact Us](https://theforwardmarketer.com/contact) - Open Search Search Submit Search - [Get Started](https://theforwardmarketer.com/contact) [![](https://theforwardmarketer.com/hubfs/Top_Marketing_Trends_2019.png)](https://theforwardmarketer.com/blog/2019-marketing-trends) ## [Top Marketing Trends to Look Out for in 2019 - Part I](https://theforwardmarketer.com/blog/2019-marketing-trends) by [Drew Rosenfeld](https://theforwardmarketer.com/blog/author/drew-rosenfeld) posted in [Marketing ROI](https://theforwardmarketer.com/blog/topic/marketing-roi), [Buyer Persona Creation](https://theforwardmarketer.com/blog/topic/buyer-persona-creation), [Marketing Strategy](https://theforwardmarketer.com/blog/topic/marketing-strategy), [2019 Marketing Trends](https://theforwardmarketer.com/blog/topic/2019-marketing-trends) As a marketer, you are likely driven by the thrill of innovation. When a new social media platform shows signs of capturing critical market share, you begin assessing its ability to generate new business.  [Read More \[fa icon="long-arrow-right"\]](https://theforwardmarketer.com/blog/2019-marketing-trends) [![](https://theforwardmarketer.com/hubfs/Stock%20images/How%20do%20I%20Start%3F%20card%20with%20a%20urban%20background.jpeg)](https://theforwardmarketer.com/blog/getting-started-marketing-automation) ## [Getting Started With Marketing Automation: What You Need to Know](https://theforwardmarketer.com/blog/getting-started-marketing-automation) by [Eric Lebowitz](https://theforwardmarketer.com/blog/author/eric-lebowitz) posted in [Marketing Automation](https://theforwardmarketer.com/blog/topic/marketing-automation), [HubSpot](https://theforwardmarketer.com/blog/topic/hubspot), [HubSpot Automation](https://theforwardmarketer.com/blog/topic/hubspot-automation), [Marketing Automation Platform](https://theforwardmarketer.com/blog/topic/marketing-automation-platform), [Marketing ROI](https://theforwardmarketer.com/blog/topic/marketing-roi), [Marketing Automation Consulting](https://theforwardmarketer.com/blog/topic/marketing-automation-consulting), [Marketing Automation Tools](https://theforwardmarketer.com/blog/topic/marketing-automation-tools)  Considering the volume of attention marketing automation platforms receive, it may seem as though these platforms are ubiquitous. But the data tells a different story. Indeed, according to recent research, [51 percent](https://www.emailmonday.com/marketing-automation-statistics-overview) of companies now use the technology, with 58 percent of B2B organizations planning to adopt the technology in the future. [Read More \[fa icon="long-arrow-right"\]](https://theforwardmarketer.com/blog/getting-started-marketing-automation) [![](https://theforwardmarketer.com/hubfs/Forward_Marketer_What_Does_Marketing_Consultant__Blog_post_image.jpg)](https://theforwardmarketer.com/blog/what-does-a-marketing-consultant-do) ## [What Does a Marketing Consultant Do?](https://theforwardmarketer.com/blog/what-does-a-marketing-consultant-do) by [Eric Lebowitz](https://theforwardmarketer.com/blog/author/eric-lebowitz) posted in [Marketing Automation](https://theforwardmarketer.com/blog/topic/marketing-automation), [Social Media](https://theforwardmarketer.com/blog/topic/social-media), [SEO and SEM](https://theforwardmarketer.com/blog/topic/seo-and-sem), [Content Marketing](https://theforwardmarketer.com/blog/topic/content-marketing), [affordable seo services](https://theforwardmarketer.com/blog/topic/affordable-seo-services), [Local SEO Services](https://theforwardmarketer.com/blog/topic/local-seo-services), [Professional SEO Services](https://theforwardmarketer.com/blog/topic/professional-seo-services), [Content Creation](https://theforwardmarketer.com/blog/topic/content-creation) A little while back, we published a post entitled “3 Benefits of Using a Small Business Marketing Consultant (you can [read that post here](https://blog.theforwardmarketer.com/3-benefits-of-small-business-marketing-consultant)). In some of our recent conversations with prospects and industry peers, we realized that many organizations are still unsure of what a marketing consultant or consulting agency *actually* does*.* [Read More \[fa icon="long-arrow-right"\]](https://theforwardmarketer.com/blog/what-does-a-marketing-consultant-do) [![](https://theforwardmarketer.com/hubfs/Forward_Marketer_Content_Marketing_Blog_Post_Image.png)](https://theforwardmarketer.com/blog/what-does-effective-content-marketing-look-like) ## [What Does Effective Content Marketing Look Like?](https://theforwardmarketer.com/blog/what-does-effective-content-marketing-look-like) by [Allison Boccamazzo](https://theforwardmarketer.com/blog/author/allison-boccamazzo) posted in [Content Marketing](https://theforwardmarketer.com/blog/topic/content-marketing), [ROI of Content](https://theforwardmarketer.com/blog/topic/roi-of-content) You know what’s concerning? The fact that [89 percent](http://contentmarketinginstitute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf) of B2B and [86 percent](http://contentmarketinginstitute.com/wp-content/uploads/2016/10/2017_B2C_Research_Final-rev-10-26-16.pdf) of B2C companies use content marketing, yet less than half are clear on what an effective content marketing program looks like. For the least successful of these organizations, this number drops to as low as *13 percent*. [Read More \[fa icon="long-arrow-right"\]](https://theforwardmarketer.com/blog/what-does-effective-content-marketing-look-like) [![](https://theforwardmarketer.com/hubfs/FM-SMB_blog_Post_Image-7_26_17.png)](https://theforwardmarketer.com/blog/3-benefits-of-small-business-marketing-consultant) ## [3 Benefits of Using a Small Business Marketing Consultant](https://theforwardmarketer.com/blog/3-benefits-of-small-business-marketing-consultant) by [Eric Lebowitz](https://theforwardmarketer.com/blog/author/eric-lebowitz) posted in [Marketing Trends 2017](https://theforwardmarketer.com/blog/topic/marketing-trends-2017), [marketing consulting](https://theforwardmarketer.com/blog/topic/marketing-consulting), [marketing for small businesses](https://theforwardmarketer.com/blog/topic/marketing-for-small-businesses), [SMB marketing](https://theforwardmarketer.com/blog/topic/smb-marketing), [marketing consultant](https://theforwardmarketer.com/blog/topic/marketing-consultant), [affordable seo services](https://theforwardmarketer.com/blog/topic/affordable-seo-services), [small business marketing consultant](https://theforwardmarketer.com/blog/topic/small-business-marketing-consultant)  In many of the conversations we have with both prospective clients and small business owners in general, a common theme emerges around marketing. These small-and-medium-sized business (SMB) leaders are looking for ways to improve brand awareness and increase lead generation efficiently and cost-effectively but often lack the time or marketing expertise to do it themselves. It is a perfectly understandable conundrum, because if you own a automobile service station, for instance, you are probably an expert at fixing cars — but not necessarily at marketing your business.    [Read More \[fa icon="long-arrow-right"\]](https://theforwardmarketer.com/blog/3-benefits-of-small-business-marketing-consultant) [![](https://theforwardmarketer.com/hubfs/ROI_Blog_Post_Image_Forward_Marketer-2.png)](https://theforwardmarketer.com/blog/how-to-measure-the-roi-of-content) ## [How to Measure the ROI of Content](https://theforwardmarketer.com/blog/how-to-measure-the-roi-of-content) by [Eric Lebowitz](https://theforwardmarketer.com/blog/author/eric-lebowitz) posted in [SEO and SEM](https://theforwardmarketer.com/blog/topic/seo-and-sem), [Content Marketing](https://theforwardmarketer.com/blog/topic/content-marketing), [ROI of Content](https://theforwardmarketer.com/blog/topic/roi-of-content), [Marketing Attribution](https://theforwardmarketer.com/blog/topic/marketing-attribution), [Attribution Models](https://theforwardmarketer.com/blog/topic/attribution-models), [ROI](https://theforwardmarketer.com/blog/topic/roi)  If you work as a marketer (or even if you don't) you have likely heard somebody say "Content Is King!" over the past few years. And good content is essential to a robust and successful marketing strategy. High-quality content serves many purposes, including educating your customers and prospects and improving your [search results](https://blog.theforwardmarketer.com/seo-basics-a-qa-for-getting-started).  [Read More \[fa icon="long-arrow-right"\]](https://theforwardmarketer.com/blog/how-to-measure-the-roi-of-content) [![](https://theforwardmarketer.com/hubfs/TheForwardMarketer_Jan2017-Images/SEO.png)](https://theforwardmarketer.com/blog/seo-basics-a-qa-for-getting-started) ## [SEO and SEM Basics: A Q&A for Getting Started](https://theforwardmarketer.com/blog/seo-basics-a-qa-for-getting-started) by [Eric Lebowitz](https://theforwardmarketer.com/blog/author/eric-lebowitz) posted in [SEO and SEM](https://theforwardmarketer.com/blog/topic/seo-and-sem), [SEO](https://theforwardmarketer.com/blog/topic/seo), [SEM](https://theforwardmarketer.com/blog/topic/sem), [Keywords](https://theforwardmarketer.com/blog/topic/keywords), [affordable seo services](https://theforwardmarketer.com/blog/topic/affordable-seo-services)  It's always nice to catch up with old friends, especially those who are setting their own path and making their mark on the business and marketing worlds. I recently had the distinct pleasure of being interviewed by an old friend, colleague and content marketer extraordinaire, [Allison Boccamazzo](https://www.linkedin.com/in/allisonboccamazzo/), for her blog. For this Q&A, we spoke about some of the most important basics of SEO and SEM, and how to apply some these principles to your business. [Read More \[fa icon="long-arrow-right"\]](https://theforwardmarketer.com/blog/seo-basics-a-qa-for-getting-started) [![](https://theforwardmarketer.com/hubfs/Imported_Blog_Media/Forward_Marketer_Signs_Stating_Past_Future_Now.jpgforward_marketer_signs_stating_past_future_now.jpeg)](https://theforwardmarketer.com/blog/2016/12/11/looking-forward-marketing-for-2017-and-beyond) ## [Looking Forward...Marketing for 2017 and Beyond](https://theforwardmarketer.com/blog/2016/12/11/looking-forward-marketing-for-2017-and-beyond) by [Eric Lebowitz](https://theforwardmarketer.com/blog/author/eric-lebowitz) posted in [Marketing Automation](https://theforwardmarketer.com/blog/topic/marketing-automation), [Marketing Trends 2017](https://theforwardmarketer.com/blog/topic/marketing-trends-2017), [Social Media](https://theforwardmarketer.com/blog/topic/social-media)  Welcome to The Forward Marketer blog! We are thrilled to be able to begin sharing our insights and expertise, and with 2017 just a few weeks old, it makes sense to start by discussing what we think marketing will look like in the year to come.  [Read More \[fa icon="long-arrow-right"\]](https://theforwardmarketer.com/blog/2016/12/11/looking-forward-marketing-for-2017-and-beyond) [All posts](https://theforwardmarketer.com/blog/all) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Content Marketing (3)](https://theforwardmarketer.com/blog/topic/content-marketing) - [Marketing Automation (3)](https://theforwardmarketer.com/blog/topic/marketing-automation) - [SEO and SEM (3)](https://theforwardmarketer.com/blog/topic/seo-and-sem) - [affordable seo services (3)](https://theforwardmarketer.com/blog/topic/affordable-seo-services) - [Marketing ROI (2)](https://theforwardmarketer.com/blog/topic/marketing-roi) - [Marketing Trends 2017 (2)](https://theforwardmarketer.com/blog/topic/marketing-trends-2017) - 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